1. Introduction

Hypebuzz Events Limited ("Hypebuzz", "we", "us", or "our") is committed to protecting your personal information and your right to privacy. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you use our platform at https://hypebuzzke.com (the "Platform").

By using the Platform, you consent to the collection and use of your information in accordance with this Privacy Policy. If you do not agree with this policy, please do not use the Platform.

2. Information We Collect

2.1 Personal Information

We collect personal information that you voluntarily provide to us when you:

• Register for an account
• Purchase tickets
• Subscribe to our newsletter or marketing communications
• Contact our customer support
• Interact with our Platform

The personal information we collect may include:

• Name: Your full name as provided during registration or ticket purchase
• Phone Number: Your mobile phone number for SMS notifications and account verification
• Email Address: Your email address for account creation, ticket delivery, and communications
• Payment Information: Payment details processed securely through our payment processors (we do not store complete credit card information)

2.2 Transaction Data

We automatically collect information related to your transactions on the Platform, including:

• Purchase history and ticket details
• Transaction amounts, dates, and times
• Payment method information (last 4 digits, card type)
• Refund and cancellation records

2.3 Usage Data

We collect information about how you access and use the Platform, including:

• IP address and device information
• Browser type and version
• Pages visited and time spent on pages
• Referring/exit pages and URLs
• Click-through data and navigation patterns
• Search queries within the Platform

2.4 Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience. See our Cookie Policy section below for detailed information.

3. How We Use Your Information

We use the information we collect for the following purposes:

3.1 Ticketing Services

• Processing ticket purchases and payments
• Generating and delivering tickets via email or SMS
• Managing ticket transfers, refunds, and cancellations
• Verifying ticket authenticity at events
• Preventing fraud and ensuring platform security

3.2 Event Communication

• Sending event confirmations, reminders, and updates
• Notifying you of event changes, cancellations, or rescheduling
• Providing customer support and responding to inquiries
• Sharing important information from Event Organisers

3.3 Marketing and Promotional Communications

With your consent, we may use your information for marketing purposes, including:

• SMS Marketing: Sending promotional messages about upcoming events, special offers, and platform updates via text message
• WhatsApp Marketing: Sharing event announcements, exclusive deals, and personalized recommendations through WhatsApp
• Email Marketing: Delivering newsletters, event invitations, and promotional content to your email inbox
• Personalized Recommendations: Suggesting events based on your interests, purchase history, and browsing behavior

3.4 Platform Improvement and Analytics

• Analyzing usage patterns to improve Platform functionality
• Conducting research and developing new features
• Monitoring Platform performance and troubleshooting issues
• Understanding user preferences and behavior

3.5 Legal Compliance and Security

• Complying with legal obligations and regulatory requirements
• Detecting, preventing, and addressing fraud or security issues
• Enforcing our Terms of Service and protecting our rights
• Responding to legal requests from authorities

4. How We Share Your Information

We may share your information in the following circumstances:

4.1 Event Organisers

We share necessary information with Event Organisers to facilitate event attendance, including your name, contact details, and ticket information.

4.2 Service Providers

We work with third-party service providers who assist us in operating the Platform, including:

• Payment processors (e.g., MPesa, credit card processors)
• Email and SMS service providers
• Cloud hosting and storage providers
• Analytics and marketing platforms
• Customer support tools

4.3 Legal Requirements

We may disclose your information if required by law, court order, or government request, or to protect our rights, property, or safety.

4.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of sensitive data in transit and at rest
• Regular security assessments and audits
• Access controls and authentication mechanisms
• Employee training on data protection
• Secure payment processing through PCI-compliant providers

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee its absolute security.

6. Your Rights Under the Data Protection Act

Under the Data Protection Act, 2019 of Kenya, you have the following rights regarding your personal data:

6.1 Right to Access

You have the right to request access to the personal data we hold about you and obtain a copy of your information.

6.2 Right to Correction

You have the right to request correction of any inaccurate or incomplete personal data we hold about you.

6.3 Right to Deletion

You have the right to request deletion of your personal data, subject to legal or contractual obligations that require us to retain certain information (e.g., transaction records for tax purposes).

6.4 Right to Object

You have the right to object to the processing of your personal data for marketing purposes or other legitimate interests.

6.5 Right to Data Portability

You have the right to request that we transfer your personal data to another service provider in a structured, commonly used format.

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Specifically:

• Account Information: Retained while your account is active and for a reasonable period after account closure
• Transaction Records: Retained for at least 7 years to comply with tax and financial regulations
• Marketing Consent: Retained until you withdraw consent or opt out
• Usage Data: Typically retained for 2 years for analytics purposes

8.1 What Are Cookies?

Cookies are small text files that are placed on your device when you visit our Platform. They help us recognize your browser and capture certain information about your preferences and usage patterns.

8.2 Types of Cookies We Use

Hypebuzz uses cookies for the following purposes:

8.3 Cookie Consent

By using the Platform and accepting our cookie banner when you first visit, you consent to our use of cookies as described in this policy. You can manage your cookie preferences at any time through your browser settings.

8.4 Managing Cookies

You can control and manage cookies in various ways:

• Browser Settings: Most browsers allow you to refuse or delete cookies. The method for doing so varies from browser to browser. Please check your browser's help menu for instructions.
• Third-Party Tools: You can opt out of certain third-party cookies (e.g., Google Analytics) through their respective opt-out mechanisms.
• Mobile Devices: You can reset your device's advertising identifier or opt out of personalized ads in your device settings.

Note: Disabling essential cookies may affect the functionality of the Platform and prevent you from using certain features.

9. Children's Privacy

Our Platform is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately so we can delete such information.

10. International Data Transfers

Your information may be transferred to and processed in countries outside Kenya, including by our service providers located internationally. We ensure that appropriate safeguards are in place to protect your personal data in accordance with Kenyan data protection laws.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated policy on the Platform and updating the "Last Updated" date. Your continued use of the Platform after such changes constitutes your acceptance of the revised policy.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at: